Resource Management In Telecommucination

Network Management Basics

- What is the Network Management :

Network management is a process to control, daily check and care the network in the good and ready condition because Network is complex thing, Dynamic and we can not full sure for the long endurance without care the network. To achieve we also need good tools to support the process of the network and arrange the network.

- What is the main resource :

Infrastructure become the resource of the Network Management because without good Infrastructure, people can not dial when we make a phone call and it also occur when we type http or https. when we type it and then enter it means that we ask / dial for the IP we set.

- Infrastructure commonly cosist of two elements :

A. Not Telecom Specific :
1. Human Capital
2. land
3. money
4. Frequency

A. Radio Specific :

1. Customer Database

- Why do we have to manage and how ?

1. Value : We manage how much investment /infrastructure that we need to available it and how much the cost it takes

2. Important : By managing the network, what is the effect to our company and how important the network that has to manage.

3. Time : How long / Period will you take to maintain the infrastructure

4. Loss : if we do not manage, how many lost / damage to the business.

(All the four point reflect to the reliability service)

- What is Network management :

A.

1. BSC (based Service Controller)

2. MSC (Mobile Switching Controller)

3. BTS (Final Destruction)

B. 

1. Network Consultant
2. Protocol Analyzer : Translate the language, no matter what the "nation" (Machine Visualization) (in the old days, once you have A machine, then it only interact w/A, while now its much established)

C.

1. Dist Database : Single Database

2. Auto Polling : Asking question regularly (the condition)

3. High-end workstation : Visualization of result of polling
(those three point are Graphical Visualization)

D. Network Management : A service that requires tools that is used to assist.

- ISO Network management Model : FCAPS

11 January 2012 (1st Meeting), By Gadang Ramantoko

Economics

Microeconomics

- Economics =  It is about how the people, individuals or societies to used the scarce resource that nature and previous generation have provided. the key word of this term is choose. Economics is a behavioral, social, science and in the large scope, economics is about people make a choice.

- Reason we study economics =  The reasons are ;

1. Learn Way of thinking : To understand the way of thinking in economics, firstly we have to know the three concepts of "Way of Thinking" on it they are :

a. Opportunity Cost : it is the best choice the we forget after we make a decision, it occurs when peope have decide something and then doing it but there is another things that have more value and benefits. for example if I have to choose going to college or talking with friends. if my condition as a student that near will have an exam and then I choose to talk with my friends, it means that the decision for going to college is the "Opportunity Cost" because by attending the college it gives me more understanding on my exam and I could pass it. the point is Opportunity cost is the best alternative of any decision that has most value rather than any decision based on current condition.

b. Marginalism : It is the process of analyzing incremental activity or additional activity. so from the planning that we will finish the mission for 2 hours, it is included eat, transportation, living cost but because of there a delay or Delay of job, the mission shall take for 4 hours, it means that the additional cost of 2 hours we will count as  marginalism because there is increasing cost from the plant. In additional there also called as Sunk Cost it is the cost we can avoided refer what is done in the future. sometimes the increasing of marginalism will be follow by marginal Benefits.(the benefits that we from marginalism which is they are equal)

c. Efficient Market : It is one the efficient market the eliminated the benefits instantaneously. from what I got, it is the market that not only provided product but also information as it is worth to the product itself. the temporary understanding that I got is efficient market has no physical market but it is like investment market,  stock market and many more.

2. Understand Society : This concept means that by Economics we understand the development society life because as we know that the needs and the lifestyle of people in the world is Heterogeneous or Various it means that they will always change time by time. By understand it we can know the needs, demand or lifestyle in specific country and then we fulfill that needs or demand.

3. To understand Global affairs : By this we can understand the global affair and the impact of the global affair in one country for example the big affair on 22 september in washintong dc which one of the greatest building hit by the plane that promoted by terrorist attack.

4. To be Informed Voter : It is become as the basic knowledge that we have when we want to vote for something. The knowledge of economics or else could be become important because we can choose rationally and know the prospect the candidate we will vote.

- Economics = Economics consist of two scope, they are ;

1. Microeconomics = It is study about the branches of economics that studies and analyze the economic behavioral, functioning, and decision of societies(People), firms, and Government. It study the correlation occur on it.

2. Macroeconomics = It is dealing with the performance, wages of the employment, GDP, Unemployment in the country, structural behavior and about national decision making in the future. Macro economics has larger scope than Microeconomics because it is in national scale.

-  Economics = In economics there are three elements that integrate together they are Firms, Household (consumer) and Government. Those three elements are in the activity of Microeconomics scale. for the Firms that produce and supply product sell the product to the customer and then the customer buy the product, in the concept between firms and consumer there is Government that gives a rules to keep the process keep going,.

Glossary :
- Positive Economics : An approach to economics that understand the behavioral and the operation os system without making Judgements. It describes what exists and how it works and also how is the change of the fact. For example on early of September the price of Sugar is increase form $3kg to $6kg. 

- Normative Economics : Normative Economics is approach that understand about the fairness of economic policy in the market. It expressed whether the policy in the market that have been applied by the government is suitable for the people or not or whether it is fair to the current condition of the people now.

- Descriptive Economics : It is the compilation of data that describe the phenomena and facts.

- Economics Theory : It is statement or set of statements that has relation that describe of each respond for Cause, Effect, Action and Reaction.

- Models : It is Simple model from the complex thing to make the reader easier to understand. It is usually in Mathematical way. Sometimes Economist use Model to easier understand the concept of the subject they are learning. The point is Model is the simple concept from complex thing.

- Incentives : It is something that encourage and induce someone to act.

- Ceteris Paribus : It is the condition where the connection of two Variables are same while another value held unchanged.

- Post Hoc ergo propter oc : this theory about this one thing will be occur without the existing or causation of B. event the existing B will also caused the existing A to the C.

 10 January 2012 (1st Meeting), By Mr. Arief Bustamen

Telecommunication Business Marketing

Telecommunication prospect

- Product : It is represent the things that produced or done by the labor or company to fulfill the customer needs in the market. Product can be tangible and intangible things.

- Goods and Service = it is represent the things that produce or effort by the company or the labor. Goods is tangible that can touch, smell, and see but for Service, it can be touch and smell. from the perspective of the customer, Service tend to make the customer become passive user where the employee will do more the job rather than the customer. Customer only enjoy and see the result of employee's effort but on Goods, Customer become more active to the product itself. Firstly customer has to buy and then he/she has to know how to use and where should be use it.

- Industry = It a field of business or a group of companies that work and trade on the same product. for example Industry Technology, the companies in industry technology will be such HP, TOSHIBA, SONY, and etc. Industry also could be produced goods and also sell the product.

 - Marketing = It is the process from analyzing the market. Analyzing what kind of product needs, what kind of products that proper to sell in the market and then after analyzing the product, we are going to assess market again that how to deliver the product in the market that could be accepted in the market or by the customer. At the process of introducing the new product, this step is focused on how to gives good brand and gives positive message to the customer in order they have willing to buy the product.
(Wikipedia = is defined as a organizational function or a set of process for creating, communication, delivering values to the customer and for managing relationship to the customer to bring benefits for the organizational and its stakeholders.It is underlines techniques sales, business communication and business development.)

- Marketing Strategy = It is the process of the Firm / Organization to concentrate to its limited resource to the optimal result. It is like make a limitation to make an effective way to achieve specific goal. In this process company will throw away the unimportant and irrelevant things with the goal.

- Holistic Marketing = ( A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society and in the lives of its customer. It attempts to develop and maintain multiple perspectives on the company commercial activities. For main components of Holistic Marketing  relationship marketing - integrated marketing - internal marketing - and socially responsible marketing. *BusinessDictionary )
From my understanding is Holistic Marketing is is the strategy marketing that see a business in wider concept that include society, lifestyle, behavior of the customer and what is the trend style in the market. It get more wider in one packet for all of that and then use it for business future / prospect.

- Marketing Mix = it is a tool that used to fulfill the customer from 4 elements they are :
1. Product : it is product that fulfill customer needs. we will analyze what the customer needs in the market and then we make the product to fulfill that wants or needs from the customer. product could be tangible and intangible
2. Price : after the existing of the product we determine the price of the product. it show the amount of the customers have to pay to our product and also as the value of our product in the market. when we determine the product we have to concern also to the costumers perceived value whether our price is not too high or too low from their perceived. Price should balance with the another elements.
3. Promotion : it is the process for the marketer to communicate and deliver information about the product. Promotion also has many elements or media to promote the product such as ; TV, Cinema Commercial, Advertising, Billboard, Paper advertise, Radio and Many more.
4. Place : it is the step that we make an convenient to the customer that there is physical place and easy to access if the customer want to buy our products. The easy access to the place could be also as the marketing strategy because people will prefer to buy in our place because the easy access of the place.

Those are the basic elements of the marketing mix which are consist of Product, Price, Place and Promotion. Marketing mix is not an exact science like finance or mathematics, it can be change during the time. the elements of marketing mix has been added into 7 elements. The another three are Process, Physical Evidence and People.

- How is the Telecommunication Business Marketing
The prospect of Telecommunication Business is quite compromising because as we know that everyone needs to communicate for kinds of needs, it might be for business, family time, talk with girlfriend, or as the announcement and many more. Communication is very needed now. Globally the prospect of telecommunication is really good because as we can see the development of Telecommunication Technology keep developing and forwarding.
Telecommunication Business in Indonesia is quite compromising too because population in Indonesia around 180 millions people and the customer are heterogeneous. 75% of Indonesia people use Mobile Phone and the 75% are from many concept class of people, starting Low people, Middle People and Top people. From low people it could be Tukang Ojek, Taxi Driver, etc. Top people and Middle people are Businessman, Teacher, Engineering and many more. The various class of the customers in Indonesia the needs and demand become various too because the needs of Telecommunication gadget for low people is different with the needs for the Middle and Top people, because of that it makes the Telecommunication Market more various with high demand to the market. Indonesian Customer also still do not really know how enhance and optimize the using of their gadget. They just want to use the newest gadget but do not how is the specific function of the gadget itself because of that Indonesian customer just a user of telecommunication Technology. They can not become Inventor or Innovator for the technology.


Glossary :
- Customer Perceived Value : it is the perception from the customer to estimate how much the price of the product and is it relational in the current condition. It can be affect by many things such as Culture, Lifestyle, Nature Resource and many more.
- Vertical Integration : it is one the process to expand the business by the owned from supply aspect, distribution aspect and until delivering the product to the market. for example ; Pertamina. Pertamina handle form how to produce the oil and then they filter it and after that they sell it into the market.
- Horizontal Integration : it is one of strategies to expand the business in same sector. for example a big company merger or franchising to make their market larger.
- Internal Marketing : it is the process occur within company that arrange about employee satisfaction, strategy of the company, management of the company, tighten the links between employee brand experience and customer brand satisfaction and also to make good deliver to the customer.

9 January 2012(1st Meeting), By Mrs. Maya Ariyanti